Senior - Bira

British Independent Retailers Association

Growing membership through sector representation and premium services, whilst building a supportive community network for retailers nationwide.

Their project

Our task focused on enhancing the site's user experience through a streamlined interface that emphasises essential content. We created an uncluttered design with clear navigation pathways, ensuring visitors can reach relevant information efficiently. The refined UI reduces unnecessary elements whilst maintaining a professional aesthetic, allowing content to take centre stage.

Strategic signposting throughout the website guides users to their desired destinations in fewer clicks, creating an intuitive journey. This minimalist approach improves accessibility and engagement, ensuring members can quickly access important resources without navigational complexity.

Our Approach

We began by mapping key user outcomes and designing clear pathways to help visitors find content efficiently. The website was streamlined by replacing dated images with fresh, vibrant photography whilst incorporating strategic calls-to-action throughout the user journey. This decluttered approach ensures members can navigate effortlessly to their desired destinations.

The Outcome

The redesigned website delivered a cleaner, more intuitive interface that transformed the user experience. Navigation became effortless, whilst the streamlined design helped visitors complete their tasks more efficiently. Following the launch, we saw completion rates soar across key user journeys, demonstrating the success of our user-centred approach.