17 March 2022

3 Ways to Monetise Website Content

Is it possible to earn from your membership website? Definitely! 

Building a membership site is simple, sustaining it however, requires a significant amount of effort, patience and unpaid time before monetisation begins to bear fruit. You have a decent chance of success if you persevere through the initial stage which involves building up your audience, regularly producing new content, discovering your target audience on social media and adding them to your email list month after month. 

The numerous strategies used to convert site traffic into genuine online revenue are referred to as Website Monetisation.   However, not all monetisation strategies are ideal for every kind of business. Using the wrong form of advertising or failing to consider members' privacy concerns can lead to a drop in traffic in the long run, so it's important to understand what will and won't work for your organisation. 

With that in mind, let's look at three ways to monetise your membership site's content:

1. Resources

Create a page on your website dedicated to the tools, apps, books, and anything you think your members will genuinely appreciate. When appropriate, provide affiliate links and inform your members that they can help you by purchasing through affiliate connections.

A resource page, also called toolbox page, or get started page, offers links to the tools, services, products, software, hardware and other resources that are recommended. It includes links to the most popular articles on the site, the site's main navigation, publications, sidebars and other relevant websites and articles.

What are the benefits of a Resource page?

The products, services and tools used to run a membership organisation are usually highlighted on a resource page. This resource page allows you promote the items and services you find beneficial and assist your members in selecting the most appropriate tools.

You provide value to your members while also earning money by referring them to your affiliate links. It's a win-win situation for everyone.

On the resource page, you'll find connections to all the valuable information in one place.
Your affiliate sales and commissions will increase if you have a recommended tools and resource website. It allows you promote it and drive a large amount of traffic to it.

2. Coaching

This monetisation strategy has a lot of potential. As your organisation establishes itself as a leader in its field, you will naturally have more to give your audience. Selling online courses helps you generate additional revenue.

Create high-quality webinars that break down topics important to your niche, and then charge for access. Because many of your members on LinkedIn are professionals trying to expand their expertise, it can be a particularly effective platform for promoting this type of content.

Offering courses or workshops can be done in a number of ways. You can select an e-learning platform that's appropriate for you and your subject. Moodle, Zoom, Blackboard Learn, and Google Classroom are a few available e-learning platforms.

When it comes to monetisation, there are two options: subscription or pay-per-class. A subscription-based approach requires you to schedule many classes each week or month. In contrast, a pay-per-class model allows you plan more minor subjects and one-time tutorials or lessons.

Digital courses are available in different formats. It could be as essential as a PDF file, recorded audio, or professionally created videos.

How Can You Monetise Your Membership Website With Courses?

You can do this by: 

  • Choosing a topic or a specialisation.
  • Making a new website or incorporating your course into one that already exists.
  • Uploading and promoting the content.

3. Qualification

You can start a certification program if you are an authority in your field and have a solid personal or business brand. Consider it an e-course or advanced training program with assignments, tests, and grading. 

A certification program is a series of components or training programs supplied by your organisation for members to demonstrate that they have attained a specific level of expertise within a particular time frame. Your certification program should be carefully planned out because an enrolee must complete the required number of units and all the requisite phases in the program before it is declared complete. 

Here are the fundamental components of establishing or defining your certification program: 

  • Define the program components 
  • Define and arrange the program criteria using phases 
  • As needed, define unit kinds, program groups, and offering providers 
  • Add certification to your public-facing website


Managing a website for a living can be a thrilling experience. However, monetizing a website needs work, commitment, and, most importantly, traffic.

If you need assistance with any of these issues, Senior Internet is here for you; contact us to learn more.

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