BPCA: fourteen years, two CRMs, one website partner

How the UK's national association for pest management built a digital estate that survived a rebrand, a mobile app launch, and a complete change of CRM.

At a glance

Client:: British Pest Control Association (BPCA)
Sector:: Trade association, public health pest management
Client since:: 2012
CRM history:: OMNET (now Eudonet), then oomi
Highlights:: Find a Pest Controller directory, BPCA Registered CPD scheme, BPCA Registered mobile app, full integration rebuild for oomi with around a dozen member self-service workflows

Where it started

Fourteen years ago, BPCA had a problem that will sound familiar to a lot of association leaders. As the largest national association for pest controllers in the UK, they had simply outgrown their website. Worse, it didn't talk to their CRM at all. The membership data lived in OMNET, the system that would later become Eudonet, and the website lived in blissful ignorance of it.

We'd been working with OMNET for years by then, which is exactly why the project made sense. We built BPCA a new website with the CRM integrated deeply from day one, so the site could ask the CRM who a member was instead of guessing.

The brand challenge was its own project. BPCA already had a nationally recognised identity, and it wasn't changing. Our job, working closely with their in-house marketing team and their CRM provider, was to reimagine how that established brand should live on a modern website. The result was a site well ahead of its time, and the start of a partnership that's still running.

What we've built together since

The launch was the beginning, not the deliverable. Over fourteen years the estate has grown piece by piece, always on the same principle: the CRM is the source of truth, and the website reads and renders.

Find a Pest Controller. The public directory that connects people with professional pest controllers across the UK, driven by BPCA's membership data.

The BPCA Registered CPD scheme. We deployed RiverCPD and connected it to the website with single sign-on, giving members one identity across the estate and giving BPCA the platform on which they developed their CPD scheme.

Third-party integrations. Over the years we've supported multiple integrations with systems that connect to or feed from the website, because a membership website is never really one system. It's a junction.

The BPCA Registered mobile app. Built in 2023, and still managed by us on the app store on BPCA's behalf.

748+ Member Companies

Then the CRM changed. The partnership didn't.

Here's the part of this story we'd point any association leader at.

When BPCA moved their CRM to oomi, they didn't need a new website, a new supplier, or a new procurement exercise. They needed the plumbing rebuilt. We completely reengineered the website's integrations to work with oomi, implementing intricate workflows between the two systems, and built almost a dozen customer self-service workflows into the member portal along the way.

The effect on the day-to-day is the point. Members now self-serve for the routine things that used to mean emailing or phoning the BPCA team. By our estimate, those workflows have cut staff admin by up to 60 per cent, and member waiting times have fallen by a similar margin, simply because members no longer wait for a human to do what the portal does instantly.

That's what a well-built integration buys you. Not a prettier website. Fewer Friday afternoons spent on tasks a member could have done themselves in forty seconds.

247k Referrals given

What this story proves

Associations change CRMs. Good ones change deliberately, when the organisation's needs change. A website built on the source-of-truth principle survives that change, because the membership logic was always in the CRM where it belonged. When the CRM moves, you rebuild the plumbing, not the house.

BPCA have now trusted us through two CRM eras, a brand evolution, a directory, a CPD platform, and a mobile app. Fourteen years is its own kind of evidence.

Testimonial

We have worked closely with Senior on the development and ongoing delivery of our CPD and professional recognition scheme, BPCA Registered, and their support has been consistently excellent. They take a genuinely collaborative approach, always open to new ideas and proactive in helping us shape continued developments so that the final product meets our needs.

Their responsiveness is a particular strength - queries are answered quickly and any technical issues are resolved with impressive efficiency. They have also played a key role in creating our CPD App, offering thoughtful suggestions and practical solutions throughout the process. Their reliability, expertise, and willingness to go the extra mile make them a valued and trusted organisation for BPCA to work with.

Karen Dawes, Trainning and Professional Development Manager

Sound familiar?

If your association runs on oomi or Eudonet and your website isn't pulling its weight, we're easy to talk to. No deck, no pressure, just a straight conversation about your integration.

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