Senior - AGCAS

The Association of Graduate Careers Advisory Services

AGCAS supports student career development and graduate employment, enhancing outcomes for individuals, institutions, society, and the economy.

Their project

We were tasked with developing a new brand identity and platform for the organisation, aimed at introducing it to stakeholders, customers, and the public. The visual identity is thoughtfully designed to reflect the organisation's five core strategic areas: Advocacy, Community, Learning and Professional Development, Professional Standards and Quality, and Research and Knowledge.

This dynamic approach ensures the brand aligns with the organisation's mission while resonating with its diverse audience. By integrating these strategic pillars into the visual identity, the brand communicates its purpose effectively, fostering stronger connections with its community and reinforcing its commitment to excellence and progress.

Our Approach

The process began by understanding the organisation's values, mission, and audience, alongside researching competitors and trends. With this foundation, we designed visual elements like the logo, colour palette, typography, and imagery. These elements ensure consistency across materials, creating a cohesive, recognisable brand image. Our goal is to preserve the brand's integrity and identity over time.

The Outcome

The brand identity features appealing colours, thoughtful photography, and simple typography. Collaboration with internal teams and external partners ensured the identity reflected the organisation's values and resonated with its audience. Ongoing monitoring and evaluation of brand performance have refined and evolved the identity, maintaining its relevance and effectiveness in a dynamic market landscape.