Portfolio
The International Police Association
IPA's global network spans 60+ countries with 365,000 members. The UK section, covering 11 regions and 50+ branches across police forces.
Their project
Creating an engaging new website to attract younger police officers whilst retaining its established membership. The design balances modern appeal with familiar navigation, ensuring both new recruits and experienced officers can easily access IPA's resources and community features.
Our approach emphasises fresh, dynamic content alongside traditional elements, creating an inclusive digital platform that serves the entire police community. The redesigned website showcases the organisation's heritage while incorporating contemporary features that appeal to the next generation of officers, fostering a space where experience and innovation come together.
Our Approach
The brand colour palette was expanded to incorporate vibrant new shades, complementing the existing scheme. We enhanced the visual identity through dynamic graphic applications and carefully selected photography. This refreshed approach brings energy to the brand whilst maintaining its professional character and recognition across all materials.
The Outcome
The contemporary design appeals to a younger generation through its modern aesthetic and intuitive interface. Our approach incorporates clean layouts, dynamic visuals, and engaging interactive elements that resonate with newer members. The refreshed style maintains professional credibility whilst creating an approachable, welcoming environment that speaks to today's police officers.
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