Senior - GA

GA

The Geographical Association's website provides essential resources for geography educators, supporting teaching excellence and professional development nationwide.

Their project

The Geographical Association aimed to transform its online presence to better cater to its diverse audience of educators, students, and professionals. The goal was to create a user-friendly platform that acts as a centralised hub for high-quality resources, including teaching materials, academic journals, and details about events and professional development opportunities.

Key priorities included improving website navigation to ensure users can quickly access what they need, enhancing accessibility to meet the needs of all visitors, and integrating interactive features to foster engagement. By addressing these areas, the Association sought to strengthen its role as a trusted resource for geographical education.

Our Approach

We began by conducting an extensive consultation to understand the needs of the GA's audience. The website was built with a simplified navigation structure, condensing the tab list and organising content hierarchically to enable visitors to find information quickly. By focussing on user experience and accessibility, we delivered a platform that effectively supports geography education.

The Outcome

The Geographical Association's new website is a vital resource for educators and students, offering streamlined access to a wealth of materials. Its responsive design and improved navigation enhance user experience, fostering engagement. Positive feedback highlights the ease of finding relevant content and the site's valuable support for educational needs, making it an indispensable tool for the community.