Senior - Midlands Innovation

Midlands Innovation

Midlands Innovation's website showcases eight leading universities' partnership, promoting collaborative research that tackles regional and global challenges.

Their project

Midlands Innovation aimed to create an online presence that exemplifies their mission of uniting member universities' collective strengths. The platform highlights collaborative research initiatives whilst showcasing innovative programmes and contributions to economic growth. The website demonstrates their research priorities through engaging case studies and interactive features, emphasising the partnership's significant societal impact.

Clear navigation guides visitors through various research themes and partnerships, whilst dynamic content reflects the organisation's position at the forefront of academic collaboration. The design reinforces their commitment to advancing regional and global innovation.

Our Approach

We began by understanding Midlands Innovation's objectives and their diverse stakeholders' needs, from researchers to policymakers. Built using River CMS, the website enables flexible content management whilst prioritising comprehensive research information. Interactive features showcase news, events and case studies, ensuring engagement across all devices through responsive design.

The Outcome

The new Midlands Innovation website serves as a vital platform showcasing member universities' collaborative achievements. It demonstrates the partnership's commitment to addressing societal challenges through research and innovation. The site enhances stakeholder communication whilst providing public insight into their initiatives' impact. Its intuitive design has strengthened engagement across all audiences.