03 March 2016

A fruitful February: British Fruit Juice Association’s site is launched!

Our second project of 2016 officially launched this week with the release of the British Fruit Juice Association’s brand new site! Simple, clean and intuitive; the BFJA’s site took just 3 months to deliver and is testament to Senior’s ability to supply outstanding sites to specific deadlines and budgets.


The BFJA are a close organisation to one of our long standing clients the British Soft Drinks Association, and the BSDA did us the kind of honour of recommending our services back in August. We were lucky enough to have won the BFJA’s website in the autumn of 2015 and are immensely proud to have completed this project to a high standard and a strict deadline.

What did they want from their website?

Happily, the BFJA have experienced a large amount of growth over the past few years and in order to accommodate their thriving membership base they needed a website that was professional and informative, while being contemporary and up-to-date.

They also wanted a platform to advertise and market their 2016 Symposium, which takes place on the 16th of June in London and plays host to some of the biggest names in the British fruit juice industry.

Key features

The BFJA were determined that their site be as bright, vibrant and zingy as the products they represent; and colourful graphics and visceral photography intermingled with a live twitter feed contribute to this vivacious style.

The site is also extremely user-friendly, and boasts a ‘hamburger’ side navigation which lists each page of the website in a concise and intuitive manner. A quick scroll down the BFJA homepage will reveal one of the site’s most exciting features: the countdown to their 2016 Symposium!


As always with our new builds we hope that the BFJA’s site helps them to grow their membership further and engage their members in a new and exciting way. We also hope that the new site will contribute to the attendance numbers of the British fruit juice Symposium in June.

In case you missed it...