Membership organisations come in all shapes and sizes and over the years we’ve helped a great number to reboot and refresh their websites. Many projects pass through our studio at any given time and our team of project managers, graphic designers, programmers and front-end developers work hard to ensure every site looks great, works great and arrives on time.
But once the red ribbon has been cut and the site has been launched, how do you know that your website is working for you? Luckily for our clients, Senior has a team for that too.
"At Senior, we don’t just make your site; we make it work too."
Whether the aim of your website is to encourage professionals into your industry, or to keep your members up-to-date with the latest goings on in your organisation, you need to make sure that members and potential members know you’re there and know how to find you.
Here’s what you can do to get seen (and how we can help!)
Collectively our marketing team has decades of experience in ensuring businesses and membership organisations gain visibility to their target market. We believe this starts with search engine optimisation. Google processes over 40,000 search queries every second. If you’re not at the top, you’ll get lost in the crowd. We make sure we work to get you there.
Email marketing remains one of the most effective marketing channels. Millions of companies rely on email messages to deliver extra conversions to their website and increase business. We can design, write and send emails that have above average open rates and that are guaranteed to encourage traffic to your site.
Even if you don’t think your target market uses social media, even if you don’t know where to start, and you don’t know what to say, you need to be on social media. Billions of companies the world over use Twitter, Linkedin, Facebook, Google+ and many more for brand awareness. It’s the cheapest and easiest way of getting seen. There’s an art to getting it right, but we’re here to help.
It takes time and effort to be acknowledged as an expert in your field, but writing a blog and staying on top of your news articles is a great way of reaching people. By researching the organisation's target audience, our team can devise a tailored tone of voice that will give your news and blogs the best chance of success.
In 2015, content isn’t just writing. Graphics, video, audio, copy, there are so many forms of content and so many free and easy way of creating engaging, innovative content. Creating the content is easy, but knowing what to create and where to put it is the tricky part. Our marketing team are experts on creating and using content that will benefit your organisation.
Annual reports, brochures, publications, business cards, letterheads and stationary, corporate identity, proposals; whatever offline materials you need to inject with your branding for a professional and sophisticated organisation, chances are we can help. We do much more than just websites!
If you find you just don’t have the time or the expertise to incorporate these essential elements to your business marketing plan, then give Senior Internet a call. Check out my.senior.co.uk to find out more about our services. You can also visit our Linkedin, Twitter, Facebook or Google+ pages.
#FunSeniorFact
Did you know, our marketing team have received several awards between them? As well as the Analytics Certification received by our SEO expert Andy Faulkner, he and marketing executive Christine Hassall both won ‘Most Likely to Make Your Smile’ at the office Christmas party awards, and the pair won second and third respectively in the recent Great Senior Bake Off. As well as this Christine won ‘Most Sociable’, and Ben Mactaggart, our Commercial Director won ‘Most Enthusiastic’. The only one without an award is our intern, Ben Haines. We’re sure it won’t be long for him!