British Parking Association

The site is presented in a simplified way to encourage a fluid user-journey

British Parking Association Banner


Their project

The BPA is one of the central associations in the UK for the parking industry, and since the inception of our partnership we’ve worked regularly alongside them. They care a great deal about driving the professionalism of the sector and helping their members gain important information and industry insights.

They wanted their new, refreshed website to reflect their informative nature and dedication to their members, while remaining fun and fresh. As a result the site is much more member focused and user-friendly. The design is clean and content rich, while information is presented in an engaging, intuitive way.




Our approach

Spending a few minutes on the site will reveal a striking new feature; an integrated pop-up survey allowing easy communication with the BPA. Resources, news and events are presented in a simplified way to encourage a fluid user-journey, and staff pages and many others are presented creatively.


The outcome

The new site will help in the positioning of the BPA as a modern, forward-thinking association. Not only is the site much easier to navigate, which therefore means user experience has significantly improved, it's also more dynamic, with a wide variety of content and media used throughout.






Competitions and quizzes

In the summer of 2015 the BPA launched their first ever quiz- combined with a social media campaign- which was nominated for ‘Best social media campaign’ by the Associations Awards. The quiz was extremely well received by the public and shows that innovative ideas on engaging an audience can be very effective!


Not only have Senior Internet thought out and provided nimble and flexible technical solutions for our sites, they have never taken their collective eye off of the bigger web picture - especially helping us to evolve a successful SEO strategy - and always advising us in line with best web practice.

Mark Rasdall – Information Director, the IPA