Their project
The BSDA represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled waters. As the collective voice of the UK soft drinks industry, BSDA provides a common industry view, at a UK and European level, on the legal, technical and social issues concerning soft drinks to political and media audiences.
The BSDA was experiencing problems which many membership organisations face; a text heavy, technical website which was unfriendly for users. We were first approached to redesign and redevelop BSDA’s online presence and this was to lead to a much needed update of their overall brand image, including offline materials.