Senior - ADE

The Association of Decentralised Energy

The ADE leads decentralised energy advancement, representing over 130 industry partners and championing UK-wide heat decarbonisation and efficiency.

Their project

We developed a website serving as a comprehensive digital library for the ADE's publications whilst showcasing their crucial role in uniting energy advocates to support the UK's journey towards net zero. The platform highlights the organisation's influence in the decentralised energy sector, making complex information accessible and engaging.

Understanding our target audience was paramount - from industry professionals to businesses and individuals within the sector. The site structure reflects this diverse membership, ensuring content remains relevant and valuable for all stakeholders whilst maintaining the ADE's position as an authoritative industry voice.

Our Approach

We developed a modern interface featuring fresh brand colours, striking imagery and thoughtful typography. Clear signposting guides visitors to key information, whilst understanding user demographics shaped our content strategy. The design employs intuitive navigation and strategic calls-to-action, encouraging exploration across the platform whilst meeting diverse stakeholder needs.

The Outcome

The website establishes the organisation as an industry thought leader through expert insights and compelling content. Featured blog posts, articles, case studies and research reports demonstrate the organisation's authority and deep sector knowledge. The clean, modern design reflects the organisation's brand identity whilst providing an engaging platform for knowledge sharing.