Senior - Newsworks

Newsworks

Visually innovative and packed with engaging features and up to the minute content.

Their project

We work in constant partnership with Newsworks; their vision for their digital presence is admirable, and it comes across in their work. They know attention to your website pays off, and they’re a great example for any organisation who wishes to be recognised for their hard work and style.

The Newsworks site had to present them as a ‘must-visit’ guide to the national news industry. Supporting the multi-media friendly rebranding of Newspapers to ‘Newsbrands’; the website had to present downloadable and accessible content for the media industry and anyone with an interest in the world of Newsbrands.

Our Approach

Newsworks has a central part to play of changing the perception of Newbrands in a digital world, it is vital that the website be functional. Visually innovative and packed with engaging features and up to the minute content; the site is also accessible on multiple platforms.

The Outcome

Newsworks has star quality when it comes to awards. The website is a perfect mixture of elements essential for an outstanding, striking site. The combination of easily digestible content, up to the minute information with an idiosyncratic design has won them 5 of Senior’s 18 industry awards.

We were particularly impressed with the engagement levels on the ‘why advertise in newsbrands’ page, I think it was an average of 8 minutes in the first month and nearly 6 minutes over the year.

By Andrew - Website Manager