Senior - BPA

British Parking Association

The site is presented in a simplified way to encourage a fluid user-journey.

Their project

The BPA is one of the central associations in the UK for the parking industry, and since the inception of our partnership we’ve worked regularly alongside them. They care a great deal about driving the professionalism of the sector and helping their members gain important information and industry insights.

They wanted their new, refreshed website to reflect their informative nature and dedication to their members, while remaining fun and fresh. As a result the site is much more member focused and user-friendly. The design is clean and content rich, while information is presented in an engaging, intuitive way.

Our Approach

Spending a few minutes on the site will reveal a striking new feature; an integrated pop-up survey allowing easy communication with the BPA. Resources, news and events are presented in a simplified way to encourage a fluid user-journey, and staff pages and many others are presented creatively.

The Outcome

The new site will help in the positioning of the BPA as a modern, forward-thinking association. Not only is the site much easier to navigate, which therefore means user experience has significantly improved, it's also more dynamic, with a wide variety of content and media used throughout.