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Revamping your online presence? Let’s start at the very beginning
To create or update an online presence, most organisations have just two simple challenges to face when thinking about their marketing:
The first is to discover “who we are & what we do”.
The second? To tell that to th...
How prepared are you for the GDPR?
We’re producing a series of informative articles about the GDPR aimed at membership associations. To recap, the GDPR is a new set of regulations concerning personal data that organisations in the EU must adhere to. The deadline for complyi...
Ready, set, go: How games can help grow your membership
In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key ca...
Email marketing is dead!? What are the REAL long term implications of the GDPR?
The upcoming GDPR is certain to change the current landscape of marketing as we know it to an extent, and, while there’s a lot of hype around how drastic the new law will be, the changes we will see won’t all be negative. It’s...
What if I don’t comply with the GDPR?
If you work within a membership association and have not yet read up on the GDPR, then it’s best to start with our introduction to the GDPR article “How will the GDPR affect membership organisations in the UK & beyond?” It...
The right to be forgotten: what is it & how does it relate to the GDPR?
The GDPR will come into effect on the 25th of May and govern how we perform email marketing and data handling from now on. The GDPR will mean that what data organisations can store will revolve heavily around the idea of consent, and place much...
Consent & legitimate interest: what's the difference in the GDPR?
Senior Internet recently published a feature article on the GDPR, the new set of regulations giving consumers more control over how their data is used online, and how it affects membership organisations like your own. We are now following it up...
Your members area: the place where everybody knows your name
Most membership organisations offer a wide variety of benefits to their members from events to publications, but there’s one overarching feature vital to any association’s prosperity that can make your members feel like they’ve...
Event booking challenges & stress-free solutions
At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events t...
Is pay-per-click right for membership organisations?
Pay-per-click and membership?
Before we dive into the details, let’s examine what we mean by “pay-per-click” marketing and how it can be used by membership organisations like your own. Pay-per-click (or PPC) is a tool that you...
Barriers for membership organisations in the modern world
Barriers of the modern world
Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked.
It’s...
Pages that pop: how to bring your website to life
As part of the design and development team here at Senior, we are always absorbing trends and tailoring them for membership organisations. Advancements in web languages and improved browser compatibility has allowed us create engaging ways for u...