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Substance meets style: the Meeting Industry Association’s site launches!
We’re delighted to announce the launch of the Meeting Industry Association’s brand new website! The MIA is one of the fastest growing associations in the conference, meetings and events sector.
The association holds a ‘Not...
Is this the most effective way to reach a digital community?
Delivering an email to your member base is still going to be the most effective way to reach out and communicate. If you can get a subscriber to open your email, your content becomes their sole focus for those precious seconds where they decide...
How will the GDPR affect membership organisations in the UK & beyond?
You’re probably aware by now that a huge change to the UK’s Data Protection Laws will be implemented on the 25th of May 2018 in the form of the General Data Protection Regulation (GDPR). This change will affect the way all B2C and B2...
What we mean by ‘full-service’
Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector organisations on a variety of subjects; from how to measure marketing campaigns, to ensuring you’re encouragin...
Using video to engage website visitors
Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos to their online content mix. As a digital agency working within the third sector we’re always on the lookout for simple...
How to improve member retention
Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become members of or donate to their organisation. As a web agency who guides these organisations through every step of web dev...
Measuring the effectiveness of your campaigns
A membership organisation like your own most likely has ongoing marketing activities to help it flourish. They could be email campaigns, paid advertising, social media and more. However, it might be that you don’t know which of these activ...
IWMA’s CabWire microsite is live!
May is off to an electrifying start with the launch of the International Wire and Machinery Association’s new events microsite, CabWire! We have been working with IWMA for more than 2 years now and in that time we have seen the popula...
How to encourage referrals
For a membership, non-profit or charity organisation, you have to be careful where your money goes, so coming up with innovative and interesting ways to market and ultimately grow your organisation is vital. How is it possible to get the word ou...
Life after launch – how a website flourishes
This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is a long, carefully thought out process from the moment you decide you need...
Mobile vs desktop: websites in a multi-device world
Over the last decade, mobile has a gained a huge slice of traffic on the internet, membership websites included. It is crucial to understand your audience’s usage across devices and how to cater to (and benefit from) it.
Here we&rsquo...
9 ways your organisation will benefit from a microsite
We love microsites. They're fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you should choose a microsite for your next campaign.
Have fun
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