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General CRM vs Purpose-Built MMS: Which is Better?
When a non-profit organisation invests in new technology, it usually has two main objectives: attracting new members and improving engagement and retention of current members.
There is some disagreement regarding which platform is ide...
What is Professional Development?
Achieving success in one’s career is no longer dependent on having a degree or being good at one’s job. It requires continuous training, learning and education geared towards professional growth and development.
The profes...
Should I Run Ads on my Website?
Your membership organisation’s website is where your members acquire information, interact with each other, and learn about member benefits.
As the collective voice of your industry or profession, your members regard you as a reliable...
3 Ways to Monetise Website Content
Is it possible to earn from your membership website? Definitely!
Building a membership site is simple, sustaining it however, requires a significant amount of effort, patience and unpaid time before monetisation begins to bear fruit....
5 Top Reasons to Choose Senior Internet
It cannot be overstated how important online tools are for company growth and development, and with there being several different marketing strategies like SEO, Email, PPC, social media and Website available, it can be quite confusing not knowin...
How do you make emails interactive & why they’re great for marketing
All marketers understand the need to have interactive content of their website as its one of the best ways to engage your audience and enhance the user experience. We also live in an increasingly competitive online world so anything that makes y...
We're Moving this weekend!
We are relocating our Senior HQ this weekend - 29th June. Please be aware that we will have some interruptions to all staff this afternoon whilst we finalise packing, however there should be be no interruptions to your services.
We are not...
How to make the perfect annual report for your association
What should be in your association’s annual report?
Typically, if we’re considering an average company, an annual report might contain financial data, corporate activities and so on. But this format is not relevant to most membershi...
Time to modernise your association's logo and branding?
This time we’re looking at why and how to modernise your branding. Lately, more and more associations are looking to update their identity, just like we did for the NAJ.
But why?
The answer is often “flexibility&rdquo...
Membership association websites and the importance of goals
Goals?
One of the more important aspects to think about when designing or changing your membership website is the goal (or goals) of the website. As we’ll explore, it can positively influence your design decisions and also help you furthe...
The benefits of picking an agency with a membership niche
To discuss this, we must first go back 22 years to 1999, when Senior Internet began. 8 years later after building up a thriving business “making websites that work” Senior landed their first ever membership organisation client. As th...
5 things you can do today to boost your membership website's SEO
Your membership website, whether new or long-established, might not rank well for phrases that you want to attract traffic for. These phrases might be general phrases to attract potential members, enticing them to join, or to get current members...