Here is your hub for the latest news and advice from the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world?
Discover more about the digital side of the membership sector.
Improving Membership Engagement
There’s no membership organisation without its members. While attracting members is extremely important, retaining these members is even more crucial to the continuous growth of the organisation.
Building a loyal member ba...
How to Improve Your Membership Website in 10 Easy Steps
Websites have become increasingly important in recent years. Most especially in 2020 when in-person contact was limited. Whether your membership site is built around a learning environment, community, professional association, or some combinatio...
General CRM vs Purpose-Built MMS: Which is Better?
When a non-profit organisation invests in new technology, it usually has two main objectives: attracting new members and improving engagement and retention of current members.
There is some disagreement regarding which platform is ide...
What is Professional Development?
Achieving success in one’s career is no longer dependent on having a degree or being good at one’s job. It requires continuous training, learning and education geared towards professional growth and development.
The profes...
How to make the perfect annual report for your association
What should be in your association’s annual report?
Typically, if we’re considering an average company, an annual report might contain financial data, corporate activities and so on. But this format is not relevant to most membershi...
Time to modernise your association's logo and branding?
This time we’re looking at why and how to modernise your branding. Lately, more and more associations are looking to update their identity, just like we did for the NAJ.
But why?
The answer is often “flexibility&rdquo...
Membership association websites and the importance of goals
Goals?
One of the more important aspects to think about when designing or changing your membership website is the goal (or goals) of the website. As we’ll explore, it can positively influence your design decisions and also help you furthe...
5 things you can do today to boost your membership website's SEO
Your membership website, whether new or long-established, might not rank well for phrases that you want to attract traffic for. These phrases might be general phrases to attract potential members, enticing them to join, or to get current members...
Revamping your online presence? Let’s start at the very beginning
To create or update an online presence, most organisations have just two simple challenges to face when thinking about their marketing:
The first is to discover “who we are & what we do”.
The second? To tell that to th...
How prepared are you for the GDPR?
We’re producing a series of informative articles about the GDPR aimed at membership associations. To recap, the GDPR is a new set of regulations concerning personal data that organisations in the EU must adhere to. The deadline for complyi...
Ready, set, go: How games can help grow your membership
In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key ca...
What if I don’t comply with the GDPR?
If you work within a membership association and have not yet read up on the GDPR, then it’s best to start with our introduction to the GDPR article “How will the GDPR affect membership organisations in the UK & beyond?” It...
Consent & legitimate interest: what's the difference in the GDPR?
Senior Internet recently published a feature article on the GDPR, the new set of regulations giving consumers more control over how their data is used online, and how it affects membership organisations like your own. We are now following it up...
Your members area: the place where everybody knows your name
Most membership organisations offer a wide variety of benefits to their members from events to publications, but there’s one overarching feature vital to any association’s prosperity that can make your members feel like they’ve...
Event booking challenges & stress-free solutions
At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events t...
Is pay-per-click right for membership organisations?
Pay-per-click and membership?
Before we dive into the details, let’s examine what we mean by “pay-per-click” marketing and how it can be used by membership organisations like your own. Pay-per-click (or PPC) is a tool that you...
Senior’s predictions for 2018
Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer.
More increasingly we're feeling the pace of technolog...
Barriers for membership organisations in the modern world
Barriers of the modern world
Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked.
It’s...
Pages that pop: how to bring your website to life
As part of the design and development team here at Senior, we are always absorbing trends and tailoring them for membership organisations. Advancements in web languages and improved browser compatibility has allowed us create engaging ways for u...
Is this the most effective way to reach a digital community?
Delivering an email to your member base is still going to be the most effective way to reach out and communicate. If you can get a subscriber to open your email, your content becomes their sole focus for those precious seconds where they decide...