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Using video to engage website visitors
Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos to their online content mix. As a digital agency working within the third sector we’re always on the lookout for simple...
How to improve member retention
Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become members of or donate to their organisation. As a web agency who guides these organisations through every step of web dev...
Measuring the effectiveness of your campaigns
A membership organisation like your own most likely has ongoing marketing activities to help it flourish. They could be email campaigns, paid advertising, social media and more. However, it might be that you don’t know which of these activ...
IWMA’s CabWire microsite is live!
May is off to an electrifying start with the launch of the International Wire and Machinery Association’s new events microsite, CabWire! We have been working with IWMA for more than 2 years now and in that time we have seen the popula...
How to encourage referrals
For a membership, non-profit or charity organisation, you have to be careful where your money goes, so coming up with innovative and interesting ways to market and ultimately grow your organisation is vital. How is it possible to get the word ou...
Life after launch – how a website flourishes
This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is a long, carefully thought out process from the moment you decide you need...
Mobile vs desktop: websites in a multi-device world
Over the last decade, mobile has a gained a huge slice of traffic on the internet, membership websites included. It is crucial to understand your audience’s usage across devices and how to cater to (and benefit from) it.
Here we&rsquo...
9 ways your organisation will benefit from a microsite
We love microsites. They're fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you should choose a microsite for your next campaign.
Have fun
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Top tips on how to increase your event attendance
For many membership organisations across the UK and beyond, events are one of the most vital sources of revenue stream and a priced member benefit, so maximising booking and attendance is important.
Even before set out creating your event t...
Senior’s predictions for 2017
Most would consider 2016 a rocky year at best. We’ve lost some prominent figures in the world of arts, culture and politics, and seen very divided political opinions split nations and flood news and social media outlets all while technolog...
The art of offline marketing
For almost 20 years we’ve been keeping up-to-date with the latest marketing trends and equipping our clients with the absolute best tools to maximise their exposure to their members. Over the past 2 decades those marketing trends have migr...
Are you engaging your members?
Before we can answer this question, let’s define what ‘engaging’ means. In the web marketing world, the term ‘engagement’ refers to how your site visitors interact with and respond to your website and other online m...